Amazon Statistics 2026 (Revenue, AWS, Prime & Market Share)

Amazon generated $716.9 billion in net sales in 2025 — up 12% year over year — making it one of only a handful of companies on Earth to clear the three-quarter-trillion-dollar mark, according to its Q4 2025 earnings release. This page pulls together the latest verified numbers on Amazon's revenue, AWS cloud business, advertising, Prime membership, marketplace sellers and ecommerce dominance, drawing on Amazon's own filings, eMarketer and Statista.

How much revenue does Amazon make?

Amazon posted $716.9 billion in net sales for fiscal 2025, a 12% increase over the $638.0 billion it recorded in 2024, per its Q4 2025 earnings release. The fourth quarter alone — which captures the holiday shopping peak — brought in $213.4 billion, up 14% year over year.

Profitability climbed even faster than the top line. Full-year net income came in around $77.7 billion according to Statista, while Q4 operating income reached $25.0 billion at an 11.7% margin, up from 11.3% a year earlier (Futurum). Operating cash flow over the trailing twelve months hit roughly $139.5 billion.

Where does Amazon's revenue come from?

Online stores remain the single biggest line, but the marketplace, cloud and advertising businesses now do the heavy lifting on margins. Here is the breakdown of Amazon's 2025 net sales by product and service group, based on its filings as compiled by Statista:

• Online stores: $269.3 billion (~38% of revenue), up ~9% year over year.
• Third-party seller services: $172.2 billion (~24%), up ~10%.
• AWS: $128.7 billion (~18%), up 20%.
• Advertising services: $68.6 billion (~10%), up ~22%.
• Subscription services: $49.6 billion (~7%).
• Physical stores & other: the remaining ~3%.

By reporting segment, North America delivered $426.3 billion (+10%), International $161.9 billion (+13%), and AWS $128.7 billion (+20%), per the Q4 2025 release.

How big is AWS?

Amazon Web Services is the company's profit engine. AWS generated $128.7 billion in revenue in 2025, up 20% year over year, and produced $45.6 billion in operating income — more than North America and International retail combined, despite being the smallest segment by revenue (Amazon).

The story heading into 2026 is acceleration. AWS revenue grew 24% in Q4 2025 to $35.6 billion — its fastest quarterly growth rate in more than three years — driven by surging demand for AI and compute infrastructure, according to CNBC. Q4 AWS operating income was about $12.5 billion at a roughly 35% margin. Amazon paired the results with a planned ~$200 billion capital expenditure program for 2026, largely aimed at AI and data-center capacity (Futurum).

How fast is Amazon's advertising business growing?

Advertising is Amazon's quietest blockbuster. Ad revenue passed $68 billion across 2025, growing roughly 22% year over year, per Marketing Dive. The fourth quarter alone delivered $21.3 billion in ad sales, up 22%, putting the business on an annualized run-rate above $80 billion.

The growth is increasingly fueled by a "full-funnel" strategy that layers Prime Video ads and streaming inventory on top of the sponsored-product listings that built the business. Amazon's ad unit is now larger than the entire global advertising revenue of most of its rivals and trails only Google and Meta among digital ad platforms.

How many Prime members are there?

Amazon stopped publishing Prime totals in its filings after disclosing 200 million members in 2021, so current figures are analyst estimates. The consensus for 2026 puts global Prime membership at 230 million or more, with some research firms estimating as high as 250 million (Backlinko).

• An estimated 180 million Prime members are in the United States — roughly half of the US population. Capital One Shopping
• Subscription services revenue, which includes Prime fees, reached $49.6 billion in 2025. Statista
• Prime Video is now a core ad surface, helping push advertising past $68B. Marketing Dive

How big is Amazon's marketplace and seller base?

Most of what ships from Amazon isn't sold by Amazon. Third-party sellers accounted for roughly 61% of all paid units sold on the platform through late 2025, up from 57% in 2021, according to Marketplace Pulse. That marketplace is what generated $172.2 billion in third-party seller services revenue (fees, fulfillment and logistics) in 2025.

• About 1.9 million active third-party sellers list products on Amazon worldwide. Red Stag
• Third-party units have climbed from ~57% (2021) to ~61–62% of all units sold. Statista
• Third-party seller services is Amazon's second-largest revenue line after online stores. eMarketer

How dominant is Amazon in ecommerce?

In the United States, Amazon stands alone. eMarketer estimates Amazon captured 40.5% of all US retail ecommerce sales in 2025 — more than the next dozen retailers combined — and continued to gain share slowly through the year (eMarketer). On eMarketer's figures, that share equates to roughly $490 billion in US online sales flowing through Amazon's marketplace and first-party stores.

The company's reach also runs on enormous physical infrastructure. Amazon employed 1,576,000 people as of December 31, 2025 (Macrotrends), operating one of the world's largest fulfillment and logistics networks. That scale, combined with AWS and advertising, lifted Amazon's market capitalization to roughly $2.69 trillion by June 2026, ranking it among the five most valuable public companies on the planet (CompaniesMarketCap).

Frequently Asked Questions

Sources

• Amazon.com Q4 & Full-Year 2025 Earnings Release
• Statista — Amazon net revenue by segment, 2025
• CNBC — AWS Q4 2025 earnings
• eMarketer — US Amazon Ecommerce Forecast 2025
• Marketing Dive — Amazon annual ad revenue passes $68B
• Marketplace Pulse — Third-party share of units
• Macrotrends — Amazon employee count
• CompaniesMarketCap — Amazon market capitalization
• Backlinko — Amazon Prime user statistics