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12 Eye-Opening Amazon Statistics (2023 Usage, Market and Trends)

Written by, Jalluri

Updated March, 14, 2023

Do you like online shopping? Whether they need a new instant pot, a TV remote, or virtually anything else, Amazon is the place most people turn to.

Fascinating Facts about Amazon

  • Over 197 million people around the globe visit Amazon.com monthly visits
  • In January 2022, Amazon.com received over 2.7 billion visits.
  • Over 100 million people worldwide are Amazon Prime members
  • The Amazon app was accessed by 150.6 million people in 2019
  • Amazon accounted for 13.3% of worldwide retail e-commerce sales in 2018
  • The number of Amazon active user accounts around the world is 310 million
  • At the moment, more than 2.5 million people are active sellers on Amazon
  • In 2018, 95 million people had Amazon Prime Memberships in the US
  • Amazon sold more than 12 million products in 2020
  • Products worth over $410 million are sold on Amazon every day

If you want to find out some facts and figures about one of the world’s biggest technology companies, you’re in the right place.

Here’s what we’ll cover in this article:

  • Number of Amazon customers
  • Market share
  • Demographics
  • Active users
  • Seller statistics
  • Amount of orders

1) How many customers does Amazon have?

(Source: BigCommerce / Oberlo / Statista)

Let’s see the number of Amazon customers worldwide:

In the 26 years since its creation, Amazon has grown to become the top e-commerce platform in the world.

Here are some statistics by Oberlo and BigCommerce about the worldwide use of Amazon:

  • Over 197 million people around the globe visit Amazon.com monthly
  • In 2019, the number of Amazon Prime users worldwide reached 150 million
  • $1,400 is the average sum spent by Amazon Prime members each year
  • In 2017, Amazon delivered over 5 billion products around the world.

Moreover, in 2019, the e-commerce giant accounted for over 50% of all e-commerce sales in the US.

Amazon is the leader in online sales, and it doesn’t look like it’s going anywhere soon.

2) How many customers use Amazon per day?

(Source: Business Insider / Statista)

There are over 100 million Amazon Prime members around the world who typically spend over $1,000 a year.

On November 26, 2012, customers bought more than 26.5 million products across all product categories, a record-breaking 306 items per second.

According to a survey by Statista in February 2019, 20% of Amazon Prime members shopped on the site every week, whereas 7% of them reported that they bought something almost on a daily basis.

3) How many people use Amazon on mobile devices?

(Source: Business Insider / Kommando Tech)

Let’s look at some Amazon statistics about mobile device usage provided by Business Insider and Statista:

  • In December 2018, the app was used by 122 million people, but additional 162 million users accessed Amazon through mobile browsers, not using the app.
  • That number is only increasing. In the last five months of 2019, more than 14 million people started using Amazon, while over 9 million people downloaded the app.
  • In September 2019, the Amazon app was used by 150.5 million users, making it the most popular shopping app in the US.

What’s more, Amazon is the most widely used platform by people who only use mobile devices to access shopping sites. In September 2018, more than 63 million users visited Amazon Sites through their mobile phones.

The Amazon shopping app had 145.2 million mobile users in 2019.

Amazon e-commerce market share

4) Amazon dominates the US e-commerce landscape.

(Source: BigCommerce / eMarketer)

Amazon had a 49% share of the US e-commerce market in 2018. That was 5% of all retail spending in the US. Amazon’s e-commerce share was more than its top three competitors combined by far, with eBay coming in at 6.6%, Apple at 3.9%, and Walmart at 3.7%.

Amazon made 13.3% of the worldwide e-commerce sales in 2018 (but just 5.6% if we exclude the US). In 2019, that share increased to 13.7%.

Amazon customer demographics

(Source: Statista / eMarketer / Kommando Tech)

5) How many people use Amazon in the United States?

Here are some stats curated by Statista about Amazon customer demographics:

  • In July 2020, over 213 million people visited Amazon Sites. This number rose during the holidays.
  • The number of Amazon Prime members around the US is predicted to rise in the following years. It was 142.5 million in 2020 and is expected to reach 153 million users by 2022.

6) Outside of the United States, how many Amazon Prime members are there?

Let’s check out some statistics about Amazon users by country.

According to data curated from eMarketer:

  • There were 59.5 million international Amazon Prime subscribers in 2018.
  • In 2018, Amazon held 1% of China’s retail e-commerce market.
  • Amazon sells mainly to Germany from foreign countries. It accounts for almost one-third of 2017’s international sales.

Austria, Australia, Belgium, Canada, China, France, Germany, India, Italy, Japan, Luxembourg, Mexico, the Netherlands, Singapore, Spain, the United Kingdom, and the United States are among the 17 countries that offer Prime memberships.

But you don’t have to be a Prime Member to order. Amazon ships to more than 100 countries worldwide.

Furthermore, here are some more Amazon statistics curated from Kommando Tech in 2019 about Amazon users, their habits, and their demographics:

  • 90% of the people who buy things from competing sites check the prices on Amazon first
  • 55% of all consumers start their searches for online shopping on Amazon
  • 51.1% of all Amazon shoppers identify as female
  • 57.4% of Amazon shoppers have blue-collar jobs
  • 54.7% of Amazon shoppers have families
  • 34.5% of Amazon shoppers have bachelor’s degrees
  • 27.4% of Amazon shoppers have graduate degrees
  • 45.9% of Amazon shoppers are married
  • 80% of Amazon shoppers are homeowners

It’s worth noting that Amazon said that some data may be inaccurate because of family-shared accounts, which the company is still unsure how to track.

7) How many Amazon active users are there?

(Source: Etaileast)

Do people use Amazon actively?

Let’s check out some Amazon user statistics and see how many Amazon active users there are worldwide, according to eTail data from 2020:

  • The number of Amazon active user accounts around the world is 310 million
  • 90 million of these accounts are Amazon Prime members (who spend an average of $1,300 per year on the platform)

Furthermore, Amazon currently has over 28.7 million Facebook likes and 2.7 million Twitter followers.

All in all, it’s very popular all around the world, and the number of active Amazon users rises by the day.

8) How many sellers are there on Amazon?

(Source: Jungle Scout / Oberlo / Tinuiti)

Now that we’ve covered some Amazon statistics about buyers, let’s continue with some Amazon seller statistics. How many are there, and how much do they earn?

At the moment, more than 2.5 million people actively sell products on Amazon.

Jungle Scout shared the following data for December 2019:

  • New sellers on Amazon earned between $26,000 and $810,000 annually in 2018.
  • 80% of Amazon sellers said they like selling on Amazon because they are free to do what they want with the money they earn.
  • In 2019, the profits from selling on Amazon increased by 61% for sellers.
  • The annual revenue for nearly half of Amazon sellers is on average from $12,000 to $300,000, since their monthly income is from $1,000 to $25,000.
  • 10% of Amazon sellers’ monthly make more than $25,000 in monthly sales.
  • Only 6% of Amazon sellers make over $250,000 a month.
  • 26% of Amazon sellers make less than $1,000 a month.
  • 4% don’t know how much they earn from their monthly sales.

Individual sellers pay $0.99 for each item sold on Amazon, in addition to variable closing fees ranging from $0.45 to $1.35 or more. There are a few more fees that sellers have to be aware of, but this depends on the category the item belongs to. These include:

  • Closing fees
  • Referral fees
  • Cancellation charges
  • High volume listing fees

9) How many people have Amazon Prime?

(Source: BigCommerce)

The following are Amazon Prime customer statistics provided by BigCommerce in 2020:

  • Ninety-five million people had Amazon Prime memberships in the US at the end of 2018.
  • The above number was higher than the 85 million in 2017, which is 59% of all Amazon customers from the US.
  • Amazon Prime members annually spend about $1,400 on average.
  • The annual fee of an Amazon Prime member is $100.
  • Amazon now has more active Prime members than it does non-Prime members.

10) How many products does Amazon sell?

(Source: Big Commerce; Kommando Tech)

As the largest online marketplace in the US, Amazon has a nearly endless variety of products to choose from.

You can purchase almost anything you can think of on Amazon. There are millions of products from all kinds of categories—clothing, media, technology, books, decorations, and so much more.

11) So how many products are on Amazon?

2019 statistics from Kommando Tech about how many products are on Amazon show that the company offered around 12 million products in 2020. But if we expand to Amazon Marketplace sellers, the number gets closer to 350 million. Books are the biggest Amazon category—there are 44.2 million items in this section alone.

12) How many orders does Amazon get per day?

On average, Amazon sells just over $410 million worth of products every day. When the holidays begin, some warehouses sell $1 million worth of products in a day.

Out of the endless variety of products, during Amazon’s Prime Day in 2019, Amazon Echo devices were one of the most popular and widely bought items, from which Amazon earned $5.8 billion.

Amazon stock has risen almost 500% over five years—from 2014 to 2019. All in all, Amazon’s net worth is $856.7 billion.


Now that we’ve explored these Amazon statistics, we can clearly see that this giant has no intention of slowing down. With new innovations every day, and the number of both customers and sellers growing, it would seem that the future of e-commerce belongs to Amazon.