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18+ Coupon Statistics You Should Know in 2023

Written by, Sandeep Kumar

Updated March, 14, 2023

People love saving money. No wonder the world of coupons is still alive and is still influencing consumers shopping decisions.

Top 10 Coupon Statistics and Facts (Editors Choice)

  • 60% of consumers love receiving digital coupons.
  • 80% of consumers are more likely to purchase a product if it has a discount or offer.
  • Online shoppers who use coupons spend 24% more than shoppers that don’t use them.
  • 30% of millennial consumers use coupons.
  • 47% of consumers have used coupon apps.
  • 50 % of customers prefer to get coupon offers via mail.
  • Digital coupon statistics show that 142 million people in the US will be using coupons in 2020.
  • According to student coupon statistics, 96% of students said they would shop from a brand that offered them a discount.
  • 31 billion digital coupons were redeemed in 2019 worldwide.
  • 91 % of all consumers use paper coupons.

To prove that coupons are still an effective means of attracting customers, we created a list of interesting coupon statistics and facts you probably didn’t know.

Let’s begin.

General Coupon Industry Statistics

1. Digital coupon statistics suggest that approximately 145.3 million people in the US will use coupons in 2021.


According to coupon redemption rates, between 2015 and 2021, the number of redeemed coupons has gone through the roof. Furthermore, 126,9 million Americans redeemed digital coupons in 2016.

Not surprisingly, these numbers are expected to grow up to 142 million in 2020 and 145,3 in 2021.

2.Online shoppers that use coupons spend 24% more than shoppers that don’t use them.


Consumers use every chance to use discounts and offers. According to Statistics on coupon usage, coupon users spend 24% more than regular users. What’s more, 29 % of online shoppers will purchase if a product is discounted, which they didn’t intend to buy in the first place.

3. Digital coupon redemptions will surpass $90 billion by 2022.


A new study on coupon trends has shown that the value of digital coupon redemptions will climb up to $92 billion by 2022. The study also found that the largest coupon redemptions will be generated via app-based platforms by the end of the period.

Digital Coupons vs Paper Coupons

4. 91 % of consumers use paper coupons.


Coupon statistics based on a survey by Vlassis suggest that 91% of consumers use coupons they received in the store, in the mail, in the newspapers, or downloaded from a computer. 96 % of millennial parents use coupons the most, and baby boomers are the smallest group that uses paper coupons.

5. 50% of all customers prefer to get coupons via mail.


Like we said earlier, people still prefer paper coupons to digital ones. What’s interesting is how many of them prefer mail coupons. Almost half of the consumers prefer getting coupons in the mail. 44% like to get their coupons in the newspaper.

The bottom line on paper vs paperless coupon usage on the Valassis survey is that paper coupons still dominate the market. But we also looked into other research documents which present some other story.

6. 60 % of consumers love receiving digital coupons.


As of 2020, 60 % of consumers stated they love receiving digital coupons. Furthermore, they also stated that there’s a bigger chance they would visit a store if they received a digital coupon.

7. 47 % of consumers have used coupon apps.


As we are on the topic of digital coupon statistics, let see how important are mobile coupons. 56% of customers have used a savings app. Almost half of them, or 47%, have used a coupon app.

8. 82% of consumers prefer digital over printed coupons.


Convenience is a huge factor in consumer choice. The average digital coupon redemption rate is 77% higher than printed coupons, and 82% of consumers prefer digital coupons due to the convenience factor.

Supermarket, Restaurant, and Food Coupon Statistics

9. According to supermarket coupon Use statistics, 93 % of the time, millennials are looking for coupons to buy groceries.


As 97% of 18-34 year-olds own a smartphone, they have become money conscious, time-crunched, and use digital coupons regularly. The top categories in which millennials seek coupons are groceries(93%), cosmetics(69%), household items( 60%), and restaurants(57%).

10. Coupon users visit restaurants seven times per month, while non-coupon users do it 4.8 times a month.


Consumers love saving money on any purchase, and the restaurant market is no exception. According to restaurant coupon statistics, coupon users visit restaurants seven times more than non-coupon users. What’s more, Valassis reported that 77% of consumers use coupons at restaurants.

11. A 2018 survey has shown that 54% of US respondents redeemed coupons for groceries.


Over half of Americans use coupons to save on their grocery costs. This statistic also shows that Americans save money regularly on food-related products using food coupons.

Coupon Usage Statistics by Age and Gender

12. According to student coupon statistics, 96% of students would repeat purchases from a brand that offered them a student discount.


Students are always on the hunt for promo deals, coupons, and promotions regularly. US students are the largest coupon using demographic, and 68% of them will tell others if a brand is offering student discounts.

13. 90 % of millennials share deals, and 43% of them do it through social media


Social media coupon statistics suggest that millennials rely heavily on social media to find brands that offer deals and promotions.

14. 48 % of American women use their smartphones to download digital coupons in a store.


According to online coupon figures, 48% of women in the United States use their smartphones to download digital coupons in shops. Interestingly, 63% of men use their phones to compare prices while in a store than 46% of women.

Other Relevant Coupon Statistics

15. Roughly 31 billion digital coupons were redeemed worldwide in 2019.


16 billion coupons were redeemed worldwide in 2014. Considering the average coupon redemption rate, and as mentioned earlier, 31 billion redeemed coupons in 2019, we can assert, let it be paper or paperless, the coupon market are here to stay

16. The value of coupon redemption reached $47 billion in 2017.

(Juniper Research)

A study has shown that the value of coupon redemption reached $47 billion in 2017 and will surge to $91 billion in 2021. A study on average mobile coupon redemption rates has indicated that the number of coupons redeemed via mobile will reach 5.3 million by 2022.

17. Mobile coupon statistics indicate that the digital coupon market size will grow as consumers and retailers switch to online shopping.


The marketing industry isn’t a stranger to mobile phone coupons. Mobile coupons are an efficient way to promote products and obtain customers. Mobile coupon statistics suggest that the global coupon industry will grow at a compound annual growth rate of 56.5% by 2025.

18. 90% of consumers have used coupons in some way.


According to 2019 coupon statistics, 92% of consumers have used coupons in some way. What’s more, only 8% of respondents claimed they never used a coupon or weren’t sure if they did.

19. Deals and promotions drive additional online purchases.


67% of consumers with coupons and promotional codes make a purchase they weren’t planning to make. Four out of five consumers claimed they would make a first-time purchase from a brand that offered them a discount offer.


Ever since Coca-Cola invented them in 1885, coupons have been an effective way of introducing customers to try a new brand and driving business to a store. They have become a part of our economy and are a crucial part of our shopping habits. From this list of coupon statistics, we can see that consumers will always look for a good deal no matter how little money they will save. As long as there is shopping, coupons are here to stay.


1.What percentage of people use coupons?


According to a 2020 complete coupon purchase statistics, 88% of respondents in the United States have used coupons for shopping. From 2017 to 2019, coupon usage went from 90% to 94%, and in 2020, it dropped to 88%.

2. In 2012, what proportion of shoppers used a coupon?


According to 2012 online coupon statistics, 79,8% of shoppers shopped with coupons, while 63% of customers used them during pre-recession 2007.

3. What is a good redemption rate?


A good coupon redemption rate is when a company successfully uses product promotions to stimulate sales. This is calculated by dividing the number of active coupons used by customers when completing a transaction by the total number of the company’s active and circulation coupons.

4. Are Coupons Effective?


Consumers will always look for a good deal, as saving money is a big priority for people from all walks of life. Not only are coupons effective, but they have become a business necessity, and it is no longer a question of whether a business should offer them or not.

5. What is a digital coupon?

Digital coupons are coupons that can be found on the internet. They are a mirror image of paper coupons only easier to use. They are loaded directly to your cart, and you can redeem them automatically when purchasing items online.