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Kartra Review 2023 - Is Kartra The Right Fit For Your Business?


  • It is a Cloud-Based program
  • It carries fast servers
  • It offers Drag and Drop feature
  • It offers extensive array of options


  • The starter plan is pretty limited
  • It is a bit complex and hard to use

Average Rating: 4.5

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Gone are the days when you could grow your business with just a WordPress blog and basic email software. Now, from email marketing campaigns to custom programming, different features are taking over the market.

There’s one particular eCommerce platform that caught our eye. This platform can deliver everything you need to start and run any business efficiently. We are referring to the emerging perfect blend of not one but seven platforms altogether – Kartra!

Kartra is one of the best eCommerce platforms simply because it takes away the need for businesses to hire web developers, copywriters, designers, or system integrators to launch and market a product. Therefore, you can imagine the amount of time and money it’ll save you.

So, with no further delay, let’s dive into this Kartra Review, where you’ll get to find out a lot more about the platform; We’ll deliver some valuable Kartra reviews and user comments, find out how much does Kartra cost and check out the features offered by the platform.

Kartra Overview

Before we get to Kartra’s valuable features, pricing plans, etc., let’s find out who they are, what they do, and what services you can expect from them.

What Is Kartra?

Kartra is an all-in-one marketing platform launched by the brilliant minds behind WebinarJam (Genesis Digital) in 2018. Or, to be more precise, this platform is the outcome of seven co-related platforms mixed. Instead of jumping from one page to another, Kartra is your one-stop-shop, with no third-party apps needed or a professional to help you with your business.

Who Is It Best For?

Kartra is ideal for startups or small (online) businesses on a budget since hiring a whole team of IT professionals to help you build and launch a site won’t be a cheap thing to get done.

Or, simply said, if you are a person that likes keeping their focus on the main goal – making sales happen, this platform will take off the burden of everything else around it.

Here’s a list of professionals/ online business owners that make the best of this all-in-one platform:

  • Consultants (freelancers, smaller consulting businesses)
  • (Online) Fitness Coaches
  • Ecommerce firms
  • Online educators/ teachers and tutors
  • Bloggers
  • Memberships
  • Various startups
  • Different types of personal trainers
  • Instructors (people from all spheres that can convey their knowledge to someone else)
  • Agencies (different kinds of agencies can make the best of Kartra’s Agency feature). We’ll speak more about it later in the review.

Keep in mind that this list it’s just a short overview of who can use this all under one roof eCommerce platform. Nevertheless, the list stretches a lot more.

It is highly recommended for business owners who need an all-in-one platform and don’t have the money to hire resources to create a website, launch products, and market them.

How Big Is the Network?

We can’t say with certainty the exact number of users Kartra has served, but following their official website, there are more than 40.000 satisfied marketers/ businessmen. And, according to their team, you can also add over 500.000 streamed webinars.

Nevertheless, since Kartra is available worldwide, and considering how well-accepted this platform is among eCommerce businesses, we expect the numbers to keep growing.

What Kind of Services Do They Provide?

From Kartra support to check out, there’s an array of services that Kartra offers.

The complete list of Kartra features include:

  • Checkouts
  • Pages and Page Building
  • Leads
  • Funnels and Campaigns
  • Mail
  • Memberships
  • Quizzes and Surveys
  • Videos
  • Help Desks
  • Calendars
  • Forms
  • Affiliates
  • Agency
  • Marketplace
  • Analytics and Reporting
  • API and Integrations

Who Can Use Their Services?

Kartra’s services are used widely by entrepreneurs, beginners, more seasoned tech users, and online business owners.

In other words, business professionals who want to produce pages, sales funnels for online services, and sell both physical and digital products.

What Are Its Technical Specifications?

Kartra is cloud software, which means that you don’t have to worry about losing your business’s information because it’s safely stored on the cloud. Additionally, the platform has realized that customer support is an integral part of building a successful online business.

Moving further on, among its unique features, you’ll find the Kartra Helpdesk; This feature includes an excellent Ticket System, also a Knowledge Base Management System that can assist your clients at multiple levels.

We already mentioned that customer support is of vital importance when building an online business. Therefore, Kartra offers a Live Agent Chat System so that your customers receive immediate help.


Is It Available Worldwide/ US-Based?

The EverWebinar, WebinarJam, and Kartra Sites are operated from Genesis head office in San Diego, California; Sill, this doesn’t stop Kartra from offering its services throughout the world. That said, you can use its services at least in the countries where creating content, software, products, and/ or services alike is legal.

Is Kartra Worth It?

Considering the cost of hiring resources like copywriters, developers, and graphic designers, Kartra is worth it.

This integrated online marketing platform allows users to sell their digital and physical products while using features like marketing automation, funnels, landing pages, email marketing, and segmentation.

Ease of Use

At first, the platform might appear a little difficult to swallow all at once. However, you’ll soon realize that’s not the case. We already mentioned that this is an excellent platform for beginners, and it’s a dream come true for people with little to no tech skills at all. Meaning, you’ll be surprised how good you are at funnel building or marketing automation.

How Secure Is It?

As is the case with every cloud software, this one, too, doesn’t leave anything pass by. With that in mind, the platform is as safe as it can be.

That said, the website uses a 256-bit encrypted connection + and the customer’s payment-related data are tokenized. The term tokenized signifies the customer’s payment info doesn’t enter Kartra’s servers, not at any point. As additional protection, they’ve also set up several firewalls, including Cloudflare protection.

But, one of the best things about their security is that Kartra has no central database, so hacking their system isn’t an option.

Does It Have a Mobile App?

Unfortunately, Kartra doesn’t have a mobile application.

Do They Provide Any Money Back Guarantee?

Yes, Kartra offers a 100 percent refund to unsatisfied customers if they ask for it within thirty days.

Customer Support

You can reach the Kartra support team in a couple of ways:

  • by submitting a ticket to them
  • you can always message them via the live chat option
  • or simply email them at [email protected].

But before you decide to go with any of the mentioned, first

Interestingly, the Kartra team also lets you go through their tech docs, where you can learn much more about some of their high-tech software elements.

Main Features

As promised, this is the section that will elaborate on the key features this great eCommerce platform offers.

What Features Does Kartra Offer?

For the purpose of this review, we singled out the most significant Kartra features. Let’s learn more about them.

  • Page Builder

Coming with a hundred already made templates, it’s hard not to find anything that suits your website. The broad specter of ready-made templates (blogs, home pages, sales and thank you pages, etc.) would be especially appreciated by those with no tech skills at all.

And speaking of it, you’d be happy to hear that this feature offers an easy-to-use and navigate drag and drop tool—in just a couple of clicks, you’ll have everything in order. On the plus side, all of its templates are entirely mobile-optimized.

  • Checkout

The platform offers various payment methods and thus, confirms all details are in order before it takes you to the ‘confirm your order’ part of the process. Consequently, there are several price levels you can set up, like

– recurring payment,

– individual,

– and in installments.

  • Split Testing

Split testing has proven as a valuable and stable feature and maybe one of the best ways to see what works or doesn’t on your site. Basically, Kartra’s split testing option will let you construct variations of one site that you can show to your potential buyers. On the plus side, the feature is even more remarkable since it allows you complete liberty of what to test.

  • Leads

Leads are one of the crucial components for running a successful business. Lucky for you, Kartra can help you build a list of leads and manage a complete customer’s Infobase. Furthermore, you can rearrange them in theme groups by using lists or custom tags. Ultimately, the freedom of categorizing your potential buyers increases the chances of successful sales and stable profiting.

  • Kartra Funnels and Campaigns

Kartra helps you build sales funnels with a simple drag and drop option. All you need to do is to use it and transfer whatever you need onto the canvas.

What’s great about it is that it allows you to create in sequences – you’ll feel as if you were doing this your whole life. Even better, what’s unique about Kartra is the possibility to try out different scenarios—this is enabled by the ‘if’ and ‘then’ automation options. And, of course, you’ll get the complete marketing funnel package; Meaning, you’ll have elements like a landing page, checkout page, etc.

As far as Kartra’s Campaigns goes, here’s a brief list of the type of campaigns you’ll be able to use and enjoy with this platform:

  • eShop campaign (go ahead and start selling as many products possible from a single page + email sequencing included)
  • Quick Launch campaign (as the name would have it—makes launching a fresh product a quick and easy thing to do)
  • Book Funnel campaign (this is an ideal option that you can use to launch a promo campaign for a book)
  • MasterClass campaign (you’ll love this ready-made campaign; it lets you gather traffic through the webinar registration method and advertise your products via video presentation).

Note: All of the campaigns mentioned above are ready-made by Kartra’s brilliant team of professionals.

  • Video Hosting

Video marketing is a powerful thing! With today’s social media platforms like Instagram and Facebook – it’s a killer combination! And you wouldn’t want anything less for your up-and-coming online business.

Uploading videos it’s a breeze, but Kartra takes this a level up, i.e., it lets you add tag-leads, pop-ups, and more. If you didn’t know, these might seem like no big deal elements, but on the contrary, these are the elements that are the game changer when it comes down to efficient selling.

Kartra’s video hosting feature gives you the freedom to put up your logo/ brand, change colors, control everything there’s to be adjusted. By using the provided watermark you can protect your video content.

  • Kartra Email marketing

Many platforms of this kind will leave you no other choice but to let you integrate with third-party marketing solutions. Luckily for you, that’s not the case with the Kartra marketing options at your disposal.

For instance, Kartra’s email marketing feature will ensure your leads are imported via CSV file, or you can do it manually whenever you want. You’ll be delighted with this feature since you can create and automate emails, SMS campaigns, and keep your potential clients engaged and well taken care of.

  • Kartra Affiliate Program

The affiliate program Kartra offers is more than excellent and valuable. For starters, did you know that you can have your affiliate portal integrated, so your buyers can quickly become your affiliates? And one of the best parts about it is that you get to choose who becomes your affiliate by sending out a couple of questions and stating your rules and policy.

This option is so compact and transparent that it gives you an overview of the affiliate’s data, i.e., you can check which affiliate brought how many referrals or their payment history; these are just some of the things you can do.

  • Memberships

You know what membership is, so you have a pretty good idea why a membership feature on a platform like this would be a crucial thing to have.

This is most certainly the go-to feature for those interested in offering online courses or who want to share training materials and create a membership site. Nevertheless, creating all sorts of content and its release is a pretty straightforward process when with Kartra. 

  • Helpdesk portal

The goal is to gain new customers, not to lose the existing ones. And without a helpdesk to rely on, you will lose many.

Kartra’s helpdesk is built in a way that lets you submit a ticket, and the same leads to someone who can help you out with your issue/ inquiry. Moreover, the system creates a pool of the most frequently asked questions or the most common issues the users are facing, so it’s faster and easier to resolve them the second time around.

The following are methods offered by Kartra’s helpdesk portal:

  • creating tickets
  • call via phone or Skype
  • use the live chat
  • check their Knowledge Base Management System


  • Kartra Integrations and Kartra API

You must be wondering why would Kartra even bother providing third-party integrations when it has everything a marketer could ever need. Well, true, but then again, you can’t know whether you’ll need to use one or not at some point at a time.

Here are some of the many integrations you can connect using Kartra:

  • PayPal
  • Stripe
  • SendGrid
  • Kajabi
  • Mailgun
  • Elastic Email
  • Wishlist Member
  • S2Member
  • Nexmo
  • Twilo, and more.

Yes, we mentioned that you don’t have to be tech-savvy to enjoy Kartra’s services. However, those that know their way around codes are more than welcome to customize add-ons and smoothen their pages with Kartra’s outstanding API.

  • Agency

We’ll tell you upfront that the Kartra Agency isn’t available with all of Kartra’s pricing plans (we’ll talk more about it in the pricing section).

However, here’s a sneak peek at what you can take advantage of if you decide to go for it:

  • have undisputed control of your clients’ accounts (from a single page)
  • keep track of clients’ analytics (revenue, visitors, leads, etc.).
  • Permit limited access to your clients and more.

And to top it all off, Kartra also includes a shopping cart that hosts all your products directly on its servers. Furthermore, one of the benefits of the page builder is that it offers businesses an array of website templates to choose from.

How to Use Kartra?

If you remember, we mentioned that using Kartra is a piece of cake; however, let us show you at least how to get started with it.

The Step by Step Working Process of Kartra

To lay the foundation of online sales and marketing, make sure to follow the following steps:

Step 1: Visit Kartra’s official website, and create a profile by clicking on the ‘Login’ button on the top right-hand corner section.

Step 2: Within a click, you’ll be automatically taken to another window where you need to register your account to use it.

Step 3: Once you have your Kartra account registered (which also means that you’ve picked a specific pricing plan), feel free to use their array of services.

Step 4: To start with, create a customer list by clicking on the campaign button located at the left blue slide bar section.

Step 5: The next step is to integrate your Kartra with one of the payment systems offered.

Step 6: Now that you have taken care of the payment, let’s move on. It’s time to take care of your products too. Click on ‘my products’ icon in the left blue slide bar to integrate your products on Kartra.

Step 7: Create an opt form using the designed templates available on the platform (make sure to place them on your marketing web pages). This is important to get done because it’ll help you gather leads by accumulating customers’ info.

How to Sell Your Products on Kartra?

To start selling products on Kartra, you have to do the following:

#1 – Create a product with a single payment by clicking on ‘My Products’ in the menu located on the left.

#2 – Add internal and external links to the products along with a detailed description. Keep it clear and brief, but make sure to embrace the essential info.

#3 – You can decide between Main Product or Upsell/ Down sell.

#4 – You are the one that chooses the payment type.

The available options include

  • one-time payment and recurring payments,
  • a limited number of installments,
  • and recurrent installments.

#5 – The next step requires entering the URL for the ‘Thank You’ page.

#6 – To complete the whole setup of the checkout page, you need to fill in all the necessary details.

#7 – Now that all of the above is all ready and set, you are left to create the customer list – go for it.

#8 – You can activate an affiliate program and convert your clients into people who also offer your products to other people/ shops.

What Are the Benefits of Using Kartra?

Out of all the benefits of using Kartra, the most significant ones in the entire Kartra marketplace are these next ones:

  • The fact is this is an all-in-one business building, management, and marketing platform.
  • It’s perfect for every entrepreneur.
  • It saves you a lot of money because you don’t have to buy different tools to manage and market your products and services.

Kartra Plans — How Much Does Kartra Cost?

There are four different Kartra plans to choose from Starter, Silver, Gold, and Platinum. And by selecting annual subscriptions, users get a discount of 25 percent. 

Starter Plan – $99 a month

The starter package offers basic services like:

    • No more than 2.500 leads
    • One custom domain
    • 15.000 emails a month
    • 50GB bandwidth
    • Host 100 pages
    • Host 50 videos
    • Sell 20 products
    • Build two membership sites
    • Add one extra team member
    • Connect one helpdesk
    • Two membership sites building
  • Kartra Agency is omitted from this plan.

If you choose to subscribe for a whole year, then your monthly payment will be $79.

Silver – $199 a month

The Silver package includes:

  • Up to 12.500 Leads
  • Three custom domains
  • Unlimited emails
  • Unlimited bandwidth
  • Unlimited pages
  • Unlimited videos
  • Unlimited products
  • Unlimited membership sites
  • Unlimited team members
  • Unlimited helpdesk
  • Kartra Agency is included for free.

This plan will cost you $149 per month if billed annually.

Gold – $299 a month

The Gold package offered by Kartra is the third more comprehensive plan.

The services covered by the plan include:

  • Up to 25,000 leads
  • Five custom domains
  • Unlimited emails
  • Unlimited bandwidth
  • Unlimited pages
  • Unlimited videos
  • Unlimited products
  • Unlimited membership sites
  • Unlimited team members
  • Unlimited helpdesk
  • + Kartra Agency (free of charge)

The Gold plan will cost you no less than $229 per month if you go for a yearly subscription.

Platinum – $499 a month

Kartra’s Platinum package is the more comprehensive one used mainly by small to mid-sized businesses and entrepreneurs.

This is what it includes:

  • No less than 50.000 leads
  • Ten custom domains
  • Unlimited emails
  • Unlimited bandwidth
  • Unlimited pages
  • Unlimited videos
  • Unlimited products
  • Unlimited membership sites
  • Unlimited team members
  • Unlimited helpdesk
  • and Kartra Agency free of charge

Or, you can opt for an annual subscription and get this plan for just $379.

Note: In case you didn’t notice, the Kartra Agency feature is included free of charge in all plans, except the Starter plan.

Any Free Trial/ Free Version?

The most significant benefit of using the Kartra marketing tool is that it offers a 14-day trial for its worldwide users. However, their trial isn’t free of charge.

That said, the Kartra free trial costs only a dollar. The trial version allows customers to learn more about the platform and services, and you’ll feel more confident when deciding which plan will be right for you.

Needless to say, due to the pricing, ease of use, worldwide ability, and 14-day trial, Kartra is easily regarded as one of the best sales funnel builders.

Is There Any Transaction Fee?

Except for the fee you need to pay for any of the four Kartra plans you choose, there are no other fees or transaction fees to be paid.

Are any Coupons/Deals Available?

Apart from the 25% discount their official website offers for annual subscriptions only, there are other valuable promo deals and coupons to enjoy.

For more Kartra deals, visit any of the following sites:

Are any Affiliate Programs Available with Kartra?

Kartra features a built-in Affiliate Management System that allows users to communicate with their affiliates and set commissions product by product.

Whatsmore, Kartra also offers an affiliate program. So, if you are interested in becoming a Kartra affiliate feel free to contact them at.

Kartra Pros and Cons


  • Kartra is a cloud-based program; meaning, you won’t lose your company’s info because they are saved in the cloud.
  • It offers a 14-day trial that costs as much as a dollar.
  • The platform is equally ideal for beginners, small business owners, and entrepreneurs.
  • The fact that there’s everything under one roof helps users save a lot of money.
  • It carries fast servers, which means that your website won’t slow down even with heavy traffic on it.
  • The platform offers an extensive array of options that enable excellent analysis and conversion rate optimization.
  • It offers ‘done-for-you’ campaigns.
  • The page builder features a drag and drop option that allows users with non-technical backgrounds to easily and quickly build a website.
  • There are four different pricing plans to choose from.


  • The Starter plan is pretty limited.
  • At first, you might think it is a bit complex and a little hard to use.
  • Kartra Agency is included for free in all pricing plans, except the Starter one.

Kartra Reviews and Ratings

Kartra Reviews

Kartra runs its official Facebook group, you’ll find plenty of positive reviews and ratings there. We thought it might be better if we presented you with unbiased Kartra reviews.

And for you to get a better understanding of what verified Kartra users think about the platform, we will divide the reviews into two categories: Positive and Negative Reviews.

Positive Customer Reviews




These verified reviews are taken from Capterra, Software Advice, and Trustpilot.

Negative Customer Reviews




These verified reviews are taken from Capterra, Software Advice, and Trustpilot.

Kartra Ratings

Website’s Name Star-Rating and No. of Customer Reviews
G2 4/ 5 — based on 41+ customer reviews
Automation411 4.2 / 5 — /
Capterra 4.5/ 5 — 122+ customer reviews
Software Advice 4.5/ 5 — 125 customer reviews
Cuspera 4.49/ 5 — 540+ customer reviews
MarkinBlog 4.1/ 5 — /
Trustpilot 2.9/ 5 — only four customer reviews
DollarBreak 4.3/ 5 — /

* Kartra isn’t a BBB (Better Business Bureau) accredited platform.

Kartra Alternatives

It doesn’t matter how excellent the services of any brand/ company are. Still, having a plan B or an alternative is never a bad idea. This is the case with Kartra too. For instance, check out these Kartra alternatives:

  1. ActiveCampaign
  2. HubSpot Marketing Hub
  3. Keap (formerly Infusionsoft)
  4. GetResponse
  5. Mailchimp All-in-One Marketing Platform
  6. ClickFunnels
  7. Sendinblue
  8. SharpSpring

But, for the sake of this review, we decided to go with our very own top three Kartra alternatives: ClickFunnel, Leadpages, and Kajabi.

Kartra vs. ClickFunnels

The primary difference between these two all-in-one platforms is that ClickFunnels’ focus is on building sales funnels. Whereas, Kartra carries all the e-business tools that can help you run your entire business—It starts up and maintains your complete business/ page.

Both of the platforms offer 14-day trials. However, the most significant difference between the two is that ClickFunnels’ trial is free, and Kartra’s isn’t. Their trial costs no more than $1.

Overall, ClickFunnels’s pricing plans are slightly more expensive than the ones of Kartra. The first one presents only three plans, while the other four. Nevertheless, ClickFunnels’ entry plan is somewhat cheaper than the one of Kartra.

Bottom line, though these two platforms share many similarities, there are still quite the differences too. For example, Kartra is perfect for video hosting and presentation of products, while this is something you won’t get with Click. Additionally, Kartra has a better support package that involves various methods of reaching out and getting much-needed assistance.

Undoubtedly, the Kartra landing page capabilities are far better than those of ClickFunnels.

Kartra vs. Leadpages

To begin with, the features offered by Kartra are more advanced and practical than the ones of Leadpages. For instance, with Leadpages, you’ll need to purchase a third-party plug-in to add a video to your website. However, with Kartra, you are allowed to host videos with a customizable player.

But, when it comes to landing page builder capabilities, Leadpages is sometimes given an edge over Kartra.

In the end, though both platforms come with some pretty valuable and robust features, they still allow users to integrate with other third-party platforms. Keep in mind that Kartra has more features to offer than Leadpages.

Kartra vs. Kajabi

Both Kartra and Kajabi are all-in-one platforms; However, the primary difference between them is that Kajabi’s primary focus is on course selling. Whereas, Kartra is more open to help, build and run other online businesses too (consulting agencies, online fitness trainers/ coaches, tutors, educators, etc.).

A significant similarity between both is that they allow users to build sales funnels. Though if we start comparing them feature against the feature, it’d be easy to see that Kartra wins over many of Kajabi’s options and services.

For instance, with Kartra, you get a solid and robust helpdesk to keep things in order, not to mention the excellent scheduling options that make it easy to avoid collapse and chaos of happening.

Moreover, you get to stay on top of your game by taking advantage of their outstanding analytics and reporting options. Kartra goes as far as letting you use ‘done-for-you campaigns’ with which you can replicate campaigns.

If you have doubts about which one is your right fit, you can try their trial versions. While Kajabi’s trial is totally free, Kartra’s trial costs $1.

And if you decide to go full-time with one of them, keep in mind that Kajabi offers three plans and has quite an expensive starter plan compared to the one of Kartra. On the other hand, Kartra offers four plans and a starter one of no more than $99.

Final Thoughts

We are pretty sure that after this Kartra review, you have a better understanding of why this particular all-in-one management and marketing platform is the favorite of millions of customers worldwide.

In a nutshell, Kartra offers all the services that various businesses need to create an online presence and maintain the same. Following Kartra reviews, from running email marketing campaigns to hosting webinars, the tool makes it all possible, and even better, you shouldn’t worry if you’re not tech-savvy.

Furthermore, unlike other platforms, Kartra isn’t just about building an online business, but it’s about growing it too. Another great benefit of using Kartra, is that you get to save on many integrations/ tools that you usually need on a day-to-day basis (helpdesks, marketing automation, video hosting, etc.).

Needless to say, due to the pricing, ease of use, worldwide ability, and 14-day trial, Kartra is easily regarded as one of the best sales funnel builders.


1. What Is Kartra Academy?

The Kartra Academy represented a training center where users learned more about the platform and how to use it to make the most of it. On the plus side, the Kartra Academy indulged its students/ users the privilege of live training webinars.

Nevertheless, this academy isn’t available anymore, but, Kartra doesn’t leave you sitting like that. Now you can look for their Kartranaut program and continue learning about this brilliant platform.

2. Can I Use Kartra with WordPress?

Yes, you can. This is possible within clicks. All you need to do from your side is to activate a ‘Blank State’ plug-in—with the activation of this plug-in, you’ll be able to make blank templates in WordPress; hence, you can connect the Kartra pages with WordPress.

3. Is Kartra Legit?

Kartra is a legit, 100% safe, and reliable platform that allows users to create marketing and sales campaigns. Once you have downloaded Kartra, you wouldn’t have to download anything else. You’ll be good to go to turn your small business into a large-sized, successful business.