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35+ NIKE Statistics for 2023 (Facts Infographic)

Written by, Sandeep Kumar

Updated March, 14, 2023

Nike’s brand value is $34.6 billion, making it the most valuable brand among sports businesses. Additionally, Nike’s worldwide revenue has been estimated at $44.53 billion.

Fascinating NIKE Facts [Editor’s Pick]

  • Nike’s market cap for 2022 is over $210.000 BN.
  • Nike’s share in the global sports market is around 27.4%.
  • Nike’s net worth (2022) is a staggering $35 BN.
  • Nike’s direct sales were more than $4.3 BN (2022).
  • Nike’s 2020 net income was approximately $2.54 BN.
  • More than 73.000 people are working for the sports giant Nike worldwide.

Nike, Inc. – an American multinational corporation, is the world’s largest manufacturer and supplier of athletic shoes, apparel, and sports equipment. Its income comes from its apparel and footwear, which account for roughly 96% of the company’s sales.

Moreover, this sports giant is forecast to report $10.6 BN in revenue during its 2022 Q3, with earnings of 71 cents per share.

Let’s dive in a bit deeper for more details.

Nike Facts and Statistics

1. Demographics reveal that the primary target of Nike is between 18-40 years of age.

Source: BrandOnGaille

Nike ranks second with consumers aged between 45 to 65, third with consumers aged 25 to 44 and fifth with consumers aged 18 to 24.

Nike’s ultimate goal is to equip teens under 20 with athletic apparel, especially in sports like soccer/football.

2. 96% of the Nike manufacturing operations are based in countries like China, Vietnam, and Indonesia.

Sources: Investopedia, SneakSaver

Nike has 112 footwear factories in twelve nations from which its products are sourced. Vietnam accounts for 49% of footwear production, China for 23%, and Indonesia for 21%.

Coming to apparel manufacturing countries, Nike has 334 factories located in 36 countries. China accounts for 27% of apparel, followed by Vietnam with 22% and Thailand at 10%.

Nike Market Value

3. Nike’s market cap for 2022 is over $210.000 BN.

Source: Companies MarketCap

The latest reports on Nike’s market cap (2022) show that the current year’s market cap is $211.41 billion. However, this is a decrease of roughly 20% compared to last year’s (2021) market cap of over $263.55 billion.

Interesting Nike fact: Nike’s highest market cap from 2001 through 2022 was in 2021 ($263.55 billion).

4. The Nike company’s market capitalization (market cap) as of February 2021 is approximately $226.08 billion.

Sources: CompaniesMarketCap, Yahoo!Finance

According to recent data, Nike is the world’s 38th most valuable company by market cap. And the Enterprise value, which is a theoretical takeover price for 9th February 2021, is around $226.08 billion.

5. In 2020, the global sports market value was nearly $388.3 billion, with a 3.4% compound annual growth rate (CAGR) from the last five years.

Source: TheBusiness

The global sports market value was around $458.8 billion in 2019, which has declined by 15.4% in 2020. Market value has declined mainly due to the lockdown imposed by various countries owing to the COVID-19 outbreak.

By 2025, the global sports market value is expected to reach $599.9 billion and $826 billion by 2030 at a CAGR of 6.6%.

Interestingly, North America was the largest region in the global sports market, accounting for 35% (approximately $136 billion) of the total in 2020.

6. Nike’s net worth (2022) is a staggering $35 BN.

Sources: The WealthRecord, The Small Business Blog

Following the latest digits by Nike’s reports, we can certainly state that the brand is currently valued at around $35 BN. Furthermore, the total value of Nike’s assets is estimated to be $23.26 BN.

Additional reports indicate that Nike’s expected operating income is close to $5 BN, and their anticipated net profit is precisely $4.24 BN.

7. Nike’s share in the global sports market is around 27.4%

Source: Statista

According to the Statista report, Nike’s share in the international sports and sports-inspired footwear market is steady at 27.4% (approximately $106 billion) in 2019 and 2020.

8. Nike’s brand value has increased exponentially and reached $34.8 billion in 2020.

Source: Statista

In 2018, Nike’s global brand value was valued at $28.03 billion, and in 2019 it was around $32.42 billion.

Nike’s brand value has a firm hold of its home market, which is North America. The company in North America generates approximately 43% of the total revenue.

9. Nike’s global gross profit accounted for $16.24 billion in 2020.

Sources: MacroTrends, Finbox

In 2019, the gross profit of Nike was around $17.47 billion. In 2020, a decline of 7.06% can be seen in the gross profit when compared. To add up, Nike’s gross profit margin for 2020 was around 43%.

10. Nike’s annual net income for 2020 was around $2.54 billion.

Source: Statista

Nike’s net income has declined by 36.98% compared to its 2019 annual net income, which was around $4.03 billion.

11. Nike’s stock price as of 15th February 2021 is $142.12.

Source: Investopedia

Nike has seen a gain of 30.66% in 2019 for shares; it tells a story of significant buy demand for shares. Moreover, the average stock price in the last 52 weeks was around $110.58.

Nike Revenue Details and Retails Sales

Nike Revenue Growth

12. Nike’s direct sales were more than $4.3 BN (2022).

Sources: News Nike, Nike

The latest Nike sales (2022) show that the brand’s direct sales are up 15% on a reported and 17% on a currency-neutral basis. Furthermore, as many as $10.9 BN earnings are reported in Q3, 2022. In other words, Nike is up 5% compared to last year’s profits and 8% higher on a currency-neutral basis.

13. The Men’s segment of Nike brought in almost 19 billion dollars in wholesale revenue.

Source: Statista

Statista survey from 2021 revealed some interesting Nike customer demographics facts and stats related to its customer demographics.

This is by customer segment, Nike’s worldwide wholesale income for 2021:

  • The men’s category generated exactly $18.88 BN.
  • The women’s category brought in as much as $8.55 BN.
  • The kid’s segment generated precisely $5.88 BN.
  • While other categories generated more than $2 BN.

14. The annual revenue of Nike for 2020 was around $37.4 billion.

Source: MacroTrends

Let’s see some revenue patterns of Nike’s growth in the last few years.

  • In 2020, Nike had a decline of 4.38% in revenue ($37.4 billion) than in 2019.
  • In 2019, Nike increased 7.47% in revenue ($39.11 billion) compared to 2018.
  • In 2018, Nike increased 5.96% in revenue ($36.39 billion) compared to 2017 revenue.

15. Nike shoe sales accounted for over 65% of the company’s overall income.

Source: Statista

Following the Nike shoe sale stats (2021), from the different products the brand sells, footwear makes up precisely 66 percent of the total earnings.

The second major product category added to their profits is apparel with 31 percent. Furthermore, Nike’s equipment offers accounted for no more than 3 percent.

Nike Revenue Details by Region

Sources: Statista, Statista, Investopedia


16. In 2020, Nike‘s global revenue by region amounted to $35.56 billion.

The global revenue of Nike by region was around $37.2 billion in 2019. It declined by 4.6% in 2020. But in the Q2 of its 2021 fiscal year (FY), revenue has grown by 8.9% ($11.2 billion) compared to the year-ago quarter.

North America

17. Nike’s revenue share in the North America segment accounted for 41% of total revenue.

In 2020, the revenue generated in the North America segment was around $14.48 billion. In Q2 FY 2021, the segment’s revenue was $4 billion (nearly 36% of total revenue), which grew 0.6%.

Europe, Middle East & Africa

18. Nike’s Europe, Middle East, and Africa share in revenue was approximately 26% of the total revenue in 2020.

Nike’s revenue share in this segment is approximately $9.34 billion. In Q2 FY 2021, Europe, Middle East, and Africa segment posted $3 billion (21% of the total revenue) in revenue, which grew by 16.6% compared to last year.


19. Nike’s Revenue share in the Greater China segment was 19% of the total revenue.

In 2020, Nike’s Greater China revenue amounted to about $6.67 billion. In Q2 FY 2021, the China segment’s revenue posted $2.3 billion (nearly 29% of the total revenue), which grew by 24.4% compared to the previous year.

The Asia Pacific & Latin America

20. Nike’s revenue share in the Asia Pacific and Latin America segment accounted for 14% of total revenue.

In 2020, Nike’s revenue share in this segment was approximately $5.02 billion. In Q2 FY 2021, the Asia Pacific and Latin America segment posted $1.5 billion (14% of the total revenue) in revenue, which grew by 0.2% compared to last year.

Revenue From Sales Channels

21. How many Nike stores are there in the world?

Sources: Statista, Statista, CampaignMe

Nike has a total of 1.096 retail stores throughout the world as of May 31, 2020. There is a slight decline in the number when compared to 2019 Nike stores, which were 1.152.

In 2020, Nike had to close 46 shops in the US and ten shops overseas due to the coronavirus pandemic, accounting for 5.1% of total retail stores.

Fun fact: The total number of Nike US retail stores in 2020 was around 338, and non-US stores were 758.

22. How much revenue is generated from Nike stores?

Source: Trefis

Nike is the largest athletic apparel company globally, with the highest average revenue per store of $34 million. Nike was able to react quickly to the shifting conditions, allowing it to increase its average revenue in 2018.

23. Digital sales of Nike have skyrocketed 82% during the fiscal year 2021.

Sources: InsightsDigitalMediaSolutions, TheFinancial

Nike’s internet sales have increased to 82%, with quarterly earnings of $10.6 billion. Additionally, Nike shares have also surged by 13% due to the rise in digital sales.

Nike’s Business Segment Statistics

Sources: Statista , Statista, Statista


24. In 2020, Nike sales from general footwear shops are around $23.3 billion.

Nike’s footwear is a significant revenue source, accounting for nearly 66% of the company’s overall income in 2020.

Nike’s footwear revenue in different regions is given below:

  • North America – $9.3 billion.
  • China – $4.6 billion.
  • The Asia Pacific and Latin America – $3.45 billion


25. In 2020, Nike’s sales generated from the Apparel segment were around $10.95 billion in global revenue.

Nike’s apparel segment’s global revenue share accounted for 31% for the fiscal year in 2020.

Nike’s apparel revenue in North America is around $4.63 billion.


26. In 2020, Nike’s sales obtained from the Equipment segment is approximately $1.280 billion.

Nike’s share of the Equipment segment accounted for 3% of the total revenue for 2020.

At the same time, Nike’s equipment segment revenue in North America is approximately $0.5 billion.

Infographic - The Most Insane Facts About Nike

Nike Marketing Statistics

27. Nike’s marketing expenses in 2020 were around $3.59 billion.

Sources: Statistic, Fashionabc

Nike’s marketing expenses have been reduced by 4% compared to the previous fiscal year, which was around $3.75 billion.

Their spending on advertisements was almost constant over the years. What’s more, a total of $17.54 billion were spent on advertising over the last five years by Nike.

28. What could be the American customer satisfaction index score for Nike?

Source: Statista

According to the American customer satisfaction index, Nike outscored Adidas for the first time in five years, with a score of 78. And Adidas has scored just a point lower than Nike.

In 2019, Adidas outranked Nike with an American customer satisfaction index score of 83 for the fourth consecutive year. And Nike had a score of 81, which was the highest rating awarded in decades.

29. How much does Nike spend on brand ambassadors?

Source: OpenDorse

An interesting fact is that Nike sponsored athletes from almost 50 countries in different sports, from cricket to NFL.

All in all, Nike is one of the world’s most prominent athlete sponsors, which spends over $6 billion per year on athlete sponsorship and endorsements.

30. Who is the highest-paid sportsperson by Nike?

Source: OpenDorse

Cristiano Ronaldo is considered the highest-paid sportsperson in the world. In 2003, Ronaldo signed the first contract and, in 2016, signed a lifetime deal valued at $1 billion. He wore around 60 different Nike cleats while working together.

31. Here is the list of companies Nike acquired.

Source: Tracxn

Nike has acquired six companies and invested in eight more companies.

  • Converse, North Andover – acquired in 1908 ($305 million)
  • Virgin Mega, New York City – acquired in 2014 (Amount undisclosed)
  • Invertex, Tel Aviv – acquired in 2014 (Amount undisclosed)
  • Playtally.com, Seattle – acquired in 2017 (Amount undisclosed)
  • Zodiac, Philadelphia – acquired in 2016 (Amount undisclosed)
  • Celect, Boston – acquired in 2013 (Amount undisclosed).

32. Nike’s latest partnership is with Roblox.

Source: The Motley Fool

Nike is moving away from conventional retail locations and toward a digital-first platform. Consequently, the most recent Nike partnering up is with Roblox, a gaming company. What’s more, Roblox created a virtual world, i.e., a game called “NIKELAND,” where players may decorate their avatars with Nike apparel.

Nike Brand Corporate Responsibility

33. What is Nike’s role in child labor abuses?

Source: ChinaLaborWatch

Approximately 200 children, some as young as 4 and 5 years of age, are involved in the production line. About half of the world’s soccer balls are made in Pakistan, where child labor is involved.

According to the per-capita income of $1.900 per year – a typical person survives on $5 per day in Pakistan. And some parents willingly send their children to work to survive.

Here raises the question, Is it cruel for Nike to give them a chance?

Facts about Nike sweatshops

34. 90% of the young women and girls are subjected to criminally dangerous, brutal sweatshops by Nike employees.

Source: PersonalUmich

Some of the facts about Nike companies from certain regions are given below:

  • Vietnam/China: 77% of the workers suffer from respiratory problems, and chemicals from the companies are causing kidney, liver, and brain damage, which are 177 times the legal limit. Workers aren’t given any safety equipment or the correct information.
  • Indonesia/Vietnam: A factory with 6.000 workers has only one doctor for two hours a day. People faint from exhaustion, fumes, heat, and poor nutrition; some workers die w/o medical attention. Anyhow people are fired if they take sick leave.
  • Indonesia: 56 women were forced to run in the hot sun for wearing “non-regulation shoes” until 12 were hospitalized.

But Nike paid Andrew Young, who reasons the issue by saying, “That’s the way they do things there; you run around to get your motor started.”

  • Vietnam: two women had been hospitalized from 15 who were beaten on the neck and head with a shoe by the factory supervisor for “poor sewing.” Consequently, 970 workers went on strike in protest.

However, Philip Knight, the CEO of Nike, lied to shareholders that only one employee was injured on the arm.

Other Interesting Facts

35. What is the impact of coronavirus on Nike’s performance?

Source: BusinessToday

  • Due to the lockdown, footwear company shares fell about 4% in after-hours trading.
  • Wholesale businesses of Nike merchandising retailers have come to a halt, which led to a 50% fall in shipments.
  • However, Nike records a 75% rise in online sales, as many consumers shopped from their homes.
  • Revenue fell by 3% in the Greater China region, while it jumped nearly 47% up in North America.
  • Nike’s net loss was around 51 cents per share, and revenue fell by 38% to $6.31 billion.

36. More than 73.000 people are working for the sports giant Nike worldwide.

Sources: macrotrends, Statista

Have you ever wondered how many employees does Nike has worldwide? According to Statista’s survey (July 2021), we learned that exactly 73.300 people on a global level work for Nike. This number seems like a decrease of almost 3% if we consider the reports for 2020 when there were 75.400 people working for this giant. Additionally, in 2019, Nike had no more than 76.600 employees globally.

37. What are the Top Selling Products of Nike in 2020?

Source: Vogue

  • Air Jordans 13 Retro Flint – These sneakers earned more than 40.000 sales in the first month, made famous from the movie, The Last Dance on Netflix.
  • Air Jordans 4 Retro Off-White Sail – This was the first exclusive women’s collaboration by Virgil Abloh and Jordan brand. It had been sold for $1.200 or 500% more than the original price.
  • Air Jordans 1 Retro High Dior – This one has been establishing itself as the most expensive pair of 2020 with a retail price of $2.000 and an average resale price of over $10.000.

38. How much did Nike pay for its logo?

Source: CreativeMarket

Carolyn Davidson, a graphic designer, designed Nike Swoosh in 1971 — her invoice for this design was $35. Furthermore, her work with the Swoosh resulted in four-year employment, freelance projects, and eventually $1 million.

Nike Latest Innovations and Environmental Impact:

39. 75% of Nike shoes and apparel contain recycled material. Nike Air technology is one of the brand’s most environmentally friendly.

Source: NikeNews

Let’s find some of the facts:

  • Air soles allow 99% of recoverable dye water to be recycled in the dye-coloring process.
  • All Air sole innovations designed are of at least 50% recycled manufacturing waste.
  • Nike Air’s manufacturing technique diverts over 95 percent of manufacturing waste from landfills, conserving precisely 51 million pounds of material (2016-2017).
  • The air sole of the Nike Air Max 270 boasts one of the most cushioning systems ever created, with 70% recycled waste.
  • The VaporMax Air sole, which contains more than 75% recycled material, has allowed Nike to remove the need for a foam midsole.

40. Nike has 250 shops in the US.

Source: ScrapeHero

Ever wondered how many stores does Nike has? As of March 2022, Nike has no more than 250 stores in the US solely. Additionally, California has 39 Nike retail stores, making it the state with the most Nike outlets in the United States. What’s more, California is responsible for 15% of all Nike locations in the US.

Other US states that have Nike stores are these next ones:

  • Texas – 22 stores.
  • Florida – 22 stores.
  • New York – 5 stores.
  • Nevada – 5 stores and others.

Nike vs. Adidas statistics

( Statista ) ( MacroTrends )

Features Nike Adidas
Total Number of products 643 2625
Products sold at MRP 429 (66.7%) 659 (25%)
Market Cap $226 billion $70 billion
Brand value $34.8 billion $16.5 billion
A country with significant sales North America (45%) Western Europe (29%)
Revenue $37.4 billion $22.63 billion
Gross Profit $16.24 billion $11.25 billion