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What Do Featured Viewers Mean On Facebook? [2023 Explained]

Written by, Sandeep Kumar

Updated March, 14, 2023

If you’ve been on Facebook recently, you may have noticed something different in your News Feed.

Featured viewers’ is a new feature that aims first to surface the most important and engaging posts from your friends and family.

So what does this mean for you? And how do you make sure your posts show up as featured?

Keep reading to find out.

Who Are ‘Featured Viewers’ And ‘Others’ On Featured Stories?

Facebook seems to have been throwing in so many new features and insights lately that you sometimes feel overwhelmed catching up. And, you definitely feel surprised the first moment you counterfeit a new look – since they usually come unannounced.

So, if you feel confused by the entire concept of the ‘Featured Viewers,’ and who they are, compared to your Facebook “others” and Facebook friends – we’ve managed to break it down for your ‘smooth sail’ in the future.


As seen – the Facebook Insights breaks down three different viewers in each photo:

How Do I Add Photos To The Featured Section Of My Facebook?

Before everything else – what does the ‘Featured’ section mean?

The ‘Featured’ section on Facebook is meant to be a ‘top folder’ in which you can choose to highlight pictures or stories. These are meant to express more about yourself, highlighting the most crucial aspects of your life to represent before your Facebook community.

These are the steps to follow to include a picture or story in your Featured folder on Facebook:




You can choose to add photos only (not videos or reels). Moreover, you can choose to select them from:

Note: You can add multiple photos at once.


*** If you wish to add photos to your existing featured folder, just tap ‘add new’ (the + icon) after tapping your existing featured folder.


How To See Who Viewed Your Featured Photos and Stories on Facebook?

As mentioned previously, the ‘Featured section’ is located under all the ‘About You’ information on your profile page.

So, to locate the viewers of your featured photos and stories






Finishing Thoughts

There you have it, folks.

We’ve broken down the major and critical differences between different viewer categories on your Facebook posts.

You can see for yourself that there’s a diverse audience that can view your stories, featured content, and what you regularly post on your profile/ page connected to your Facebook profile.

While we can’t say for sure what motivates people to like or share photos, we hope this information provides some insights into how your audience interacts with your content.