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The Most Important Instagram Milestones of 2023

Written by, Sandeep Kumar

Updated March, 14, 2023

Want to know how to be good at Instagram?

What about learning the basic metrics and milestones that unlock awesome new insights and Instagram features?

You’re in the right place!

Dive into the Instagram milestones and grow to be an advanced influencer instead of a lost rookie.

What Are The Most Important Instagram Milestones?

Milestones are always fun to achieve, whether in your personal life or on social media. For Instagram, hitting certain milestones can be incredibly gratifying because it shows how popular and influential your account is.

And this is just around the corner from growing bigger and starting to monetize your social presence!

Milestone #1 – Reaching 100 followers

Asides from being the absolute basic to successfully starting a business Instagram account, hitting 100 followers is the first of Instagram followers milestones to reach and get rewards for.

What’s the reward? Getting access to the handiest asset of all – Instagram Insights.

To unlock this, you must switch to a Professional / Creator account (you can do this from a single account and always switch back to your regular one).

Enter your Instagram App > go to Settings > choose Account > then, Switch To Professional Account.



What will Instagram Insights actually mean for you?

As you can see for yourself, no wonder the first milestone unlocks such a rich Instagram feature – the basics for a successful future strategy. And if you’re starting to get noticed, you’re a step closer to monetizing!

Milestone #2 – Reaching 500 followers

Another fantastic feature lies beneath reaching 500 followers on your professional profile – being able to use hashtags on your stories. The proper way!

Honestly speaking, a business profile is ALL ABOUT THE STORIES. They’re like a click-bait leading to your profile – except they are not fake! Instead, they’re engaging and revealing what your profile is about.

Thus, using hashtags and promoting specific styles, making challenges, and promoting and creating successful giveaways is an enormous milestone to reach.

After all, 500 is not even that high – so you’ll probably be able to get there in no time.

FYI – you can use hashtags on your Instagram stories even before achieving this milestone. However, those hashtags won’t appear in other viewers’ interests, i.e.,  they won’t result in potential new followers.

Milestone #3 – Reaching 1k Followers

Though this milestone isn’t as boasting as the previous two – getting 1.000 followers and earning your ‘first 1K’ is extremely important, though you won’t unlock new features.

1k is 10x more than 100 followers – and double the 500!

Meaning you’ve come a long way since unlocking those features, and your crowd is growing bigger. On the other hand, this also means that you’re on a good track with your niche and content.

It’s no secret – Brands are more likely to notice you with 1k than 500 followers. Plus, brands pay between $10 to even $500 (monthly), depending on the niche.

Milestone #4 – Reaching 10K Followers

This is huge! 10 thousand people make up an entire town, making you the virtual mayor of your community!

Despite this marvelous achievement, you also get to unlock one of the rarest and most tempting Instagram features at the time – the Swipe Up feature. This feature allows you to insert links to your stories and act as a landing page inside the Instagram platform.

In other words, you transform the traffic and people who aren’t following you – into potential customers and visitors to your website. So, more money for you!

Now you understand better why to unlock the swipe feature, you need followers AND an engaging audience that acts as proof of quality to the Instagram platform.

Ideas To Grow Your Instagram Follower Count

Now that you’ve reached some milestones, it’s time to make it count and grow your audience further. Otherwise, why unlock these awesome features at all?

Optimize your Instagram account

The list seems endless, but you get the point, right?

Keep a Content Calendar and Schedule Posts for posting

A content calendar is an essential tool for any business that wants to maintain a consistent presence on Instagram. By planning your posts in advance, you’ll ensure that your account remains active and engaging while avoiding any dreaded content gaps.

Not only that – but using a content calendar can also help you track your progress and measure the effectiveness of various posts. By analyzing the data from your calendar, you can tweak your strategy as needed and continue growing your Instagram audience.

Take the time to answer your audience

It seems hard – but your audience’s engagement is what makes YOU, right?

It isn’t easy to answer questions to a community of 10K followers, but it’s your own business – and being a boss of your own can sometimes get challenging.

This is what you’ve worked for – make those 10K stay and even grow bigger!

Adjust your content to your audience

They are here for your brand. Therefore, pack it in a box of their liking.

Make sure you know what they want by following your most liked and commented posts through the Instagram Insights feature. Furthermore, it’s good to ‘be present’ and include some captions with the most recent Instagram or TikTok trends – especially if your audience is young and stylish.

Find hashtags that convert

Instagram is a massive scene – and finding hashtags that are both – unique for your business and brand, but at the same time, checked by a vast population and connect to your brand, is much harder. This is so because it acquires truly intense research and analytical skills.

Hey, you’ve managed to climb so far – you’re not going to quit and look upon this as an obstacle!

An insightful hint: Connect the most popular and searched hashtag with your brand name, and start sharing it like crazy. People will definitely spot it and check what it’s about.

Use Facebook Badges and promote your brand on Facebook Fan Pages

Facebook acquired Instagram back in 2012 since the company (Facebook) saw it as a possible future threat. However, they didn’t ‘kill’ the company but instead – grew it to what it is today.

We’re mentioning this to make you aware of the enormous potential to grow your Instagram follower count by merging Facebook fan group elements, like letting your followers earn badges:

Some of them can make their way around by posting images to enrich and beautify your fan page – this is a way to keep them going.

Creating milestones will make them compete with others and feel they’re on the way to winning something.

These are the most valuable members of your community, so Facebook has a special badge for them.

Ideas To Celebrate Your Social Media Milestones

Milestones are hard work manifesting with achievement and reward.

But you know who’s there on the journey alongside? Your devoted audience! So, sharing each step of the journey with them is necessary for THEM to feel they’re part of the adventure and continue with it.

Here are some ideas to celebrate milestones:

Celebrating your Instagram milestones with a celebratory post is an excellent way to show your followers how much you appreciate their support.

It shows that you’re grateful for their engagement and helps foster a sense of community and belonging. Furthermore, it can also be a great way to attract new followers. After all, who doesn’t love a good party? So go ahead and let your followers know when you hit those major milestones – They’ll be sure to appreciate it.



Why not throw a giveaway to celebrate a crucial milestone with your audience?

You know they’re a big part of your success story!

Here are some 1K giveaway Ideas – since reaching the first K on your account is the most significant trend to celebrate on the Instagram platform. Check them out:

This can be extra-engaging for your existing followers and even more attractive for potential new ones.



Depending on your niche, organize a contest offering various prizes instead of a giveaway. Your audience will feel more engaged and show off their creative and competitive side. For instance, if you’re more into healthy life and fitness, you’ll also motivate them to strive for a healthier body figure.



Are there currently any urgent surgeries or some family or person that’s literally in a very desperate situation? If yes, why not donate some money or furniture, or organize a challenge for your audience to help them out.

Sharing is caring – no matter what your niche is about, everybody loves to see their influencers and idols support those in need.

Yes, this would acquire more considerable engagement. But do you want to continue receiving blessings and support from your Instagram audience?

Then, maybe do a video of how it all started and how it’s going — all thanks to your loyal followers; make sure they hear this part loud and clear!

Some last piece of advice. Remember two basic things:

Summing Up

If you want to be good at Instagram and achieve great success – make sure that you focus on

Also, make sure to target the right audience and continue to grow your follower base – in an organic way.

If you follow these simple tips, you’ll be well on your way to Instagram fame!


There’s no one-size-fits-all answer to this question. Instagram pays its users depending on various factors, including

Instagram only pays you if you have a business account since only then can you activate the ‘payments’ feature. This will allow you to receive payments from people who have enabled payments on their accounts.

Also, the exact amount you’re paid depends on a variety of factors, including:

Generally speaking, you can expect to be paid around $5-$10 for every 1.000 followers you have.

The answer to this question depends on who you ask!

A few hundred thousand followers may not be considered a lot for some celebrities and social media influencers. However, having just a few thousand followers can feel pretty impressive for the average person with little following.